You need to create an application in Facebook, connect SDK and to configure the events transmission for an app’s successful promotion.
If you haven’t created an app in Facebook yet, please, read the following article.
Once you have created an application, you should connect SDK to Facebook:
You can also find the list of Facebook predefined events here.We strongly recommend using them, because these events are versatile and suitable for most of the apps.Though you can add an unlimited number of your own events, note, that all paid events or events to calculate KPI must comply with predefined Facebook events.
Event type and nature completely depend on your application, so your main task at this stage is to choose the appropriate predefined Facebook events and to configure their transmission.
Also, be sure to check with the recommendations and the best practice where you can find an example of a successful Event Tracking configuration.
If you have any questions or you encounter any difficulties, the following materials might be helpful:
FAQ on App Events
FAQ and Troubleshooting with Android SDK
FAQ and Troubleshooting with iOS SDK
Full documentation for the developers