What is an installations tracker?
A tracker is a special analytical system that allows you to monitor the installation of your mobile application. With the tracker, you can get information about the settings sources. First of all, it is necessary to evaluate the effectiveness of advertising campaigns. Only the tracker allows you to make the installation «suitable» for a specific advertising. To use the tracker the SDK integration will be needed, this means the program code needs to be integrated into your application. After insertion of the SDK analytical service interface you will get a special tracking link, exactly that link will be published in advertisements. That is, the user can get into store to your application page by clicking on it. At the same time, analytical service collects all the necessary information to track the installation. Schematic diagram of the operation of any of the tracker is as follows: the user clicks on the banner and activates the tracking link that redirects them to the app store; in the moment of redirection with the tracking link the tracker collects all available information about the Click — from the time of action to the device model; The user then enters the store and installs the application to their device; Upon application launch, the SDK embedded in it sends information about installing to the tracking service; then the tracking system collates information collected from the web and the application and connects the two parts of the user's path — before and after the store. When user information on both sides has been unified, it is possible to associate a specific installation with the click made by the user. By using trackers, you can determine the installation source with high level of confidence and evaluate the effectiveness of an advertising campaign. Currently, our service supports five analytical services. Here you can find the instructions on how to create a tracking link:
What is Retention Rate?
Retention Rate (RR) is a metric for members retention. You can use it to estimate what percentage of users remains in the application after a certain time. Usually, Retention Rate is accounted by days and weeks. Keeping users in the application is one of the most important marketing tasks. The RR indicator strictly depends on the specific application, but generally ranges from 10% or above are considered acceptable.
Qmobi postback — how it works
A postback URL in Qmobi is a URL request that notifies us of a conversion (typically an install). When Attribution services measures a conversion (install or other event), it determines which ad network or partner is responsible for generating the action.
Request method: the GET method by default.
The maximum response size: 5000 characters.
Following codes indicates success: 302 or 200.
Postback endpoint: http://tracking.qmobi.com/partnername/post
Replace «partnername» with your company name.
Required fields: cid — click id
campaign_id — id of advertising campaig,
adid — creative id,
txid — event name.
In addition to the possibility to check mobile application settings, the trackers also allow you to track user activities within the application. Thus, you can make events transfer from your application to the settings tracker. This is necessary if you want to see all the way of the user — starting from clicking the banner and being redirected to a link, to carrying out a conversion action, such as registering in the application and making purchases. If you work with our agency on CPA model or with the KPI associated with the event, the event transfer setting in the trackers is obligatory.